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Posted by portugalpress on July 02, 2018
The Fruits4Life team
Sven De Weerdt, 26, launched the business just last month

Beachgoers in Loulé now have a healthy new snack to enjoy while sunbathing this summer. Young businessman Sven De Weerdt, born in Faro but of Belgian descent, has launched startup Fruits4Life to sell fresh fruit in the borough’s beaches, a healthy alternative to the traditional “Bola de Berlim” custard-filled doughnut.

The idea is to offer a healthy option to the cakes and ice-creams that are usually sold at beaches throughout Portugal.

The fruit comes in small plastic containers, is finely sliced and even comes with a fork. Customers can choose from watermelon, melon, pineapple, grapes and cherries, with each 200-gram container costing €3.

The Fruits4Life team can be found at the Quinta do Lago (Gigi), Ancão, Garrão Ponte and Vale do Lobo beaches every day until September, between 10.30am and 6.30pm.

The idea came to the 26-year-old after he studied ‘Physical Exercise and Well-Being’ at the Universidade Lusófona in Lisbon and decided he wanted to start his own business, making sure he complied with all the necessary regulations before moving forward.

“Fruit has to be stored in an environment that is neither too cold nor too hot. Food product containing eggs and dairy products require more monitoring, as is the case with cakes,” he told Barlavento newspaper.

“But in this case, it’s relatively simple. Preparing and cutting the fruit is the toughest part. The fruit expires in three to four days, although try to keep it fresh for as long as possible. If we have any leftovers, we offer them to charities,” De Weerdt said, adding that Fruits4Life is also looking to donate the fruit skins to anyone who needs them to feed animals or for processing.

The business was only launched on June 15, but the young entrepreneur is already thinking big and wants to see his enterprise become viable all year round.

Around €5,000 has been invested to start the business, he added.

While De Weerdt realises that the international movement against the use of plastic is growing every day, he explained that his decision to use plastic containers was due to costs.

“It is sad, but plastic is the cheapest option for a company that has just opened. If all goes well, next year I want to use recyclable materials that are less aggressive to the environment,” he concluded.



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